Director, Caviar Marketing
DoorDash acquired Caviar over a year ago, and after working through the integration, is looking to scale the offering in many ways – particularly geographically (nationally/internationally) and categorically (expanding beyond restaurants into other premium categories). We intend to invest in building a truly differentiated premium product and brand within the category; and this is an incredible opportunity to get in on the ground floor and help shape what Caviar becomes.
Reporting into the VP of Marketing, you will help us solve complex and exciting consumer challenges by leveraging data and insights to develop strategies, programs, and campaigns to drive consumer growth, loyalty and brand salience and differentiation. You will work cross-functionally as a partner to Growth Marketing, Product, Strategy & Operations, and the Creative teams to roll out these programs and drive ongoing growth and engagement within our primary target audiences, use cases and occasions. You will manage Caviar’s brand strategy, and help define an offering that’s differentiated (and complementary) to the DoorDash brand.
To apply for this job please visit grnh.se.