Latinas in Tech
product data analyst AT facebook
Susi Helen is a dual citizen of the United States and Brazil, a professional who has been working in several multicultural settings in both countries for 10 years.
Currently, Susi holds the role of Product Data Integrity Analyst at Facebook HQ where she supports Community Operations by working on multiple projects that connect users with the most relevant social conversations across platforms (Sports, Politics, Pop Culture, etc.). She also is in charge of providing qualitative and quantitative analysis to improve Facebook features based on the needs of the Latin market.
Besides her experience in Marketing and Sales, she is also experienced in Marketing Research for B2B, Social Media Management, Online Community Building and Customer Education.
Previously, Susi was part of the LATAM Sales team for Google Maps for Work, at Google headquarters. During her tenure, she conducted an ongoing detailed analysis to determine South American partner’s pain points, improving internal processes that led to a greater opportunities pipeline for Brazil.
She's proud of having been invited to talk about Entrepreneurship and Brazilian Heritage at the Brazilian General Consulate in San Francisco multiple times as well as to several international Tech Delegations visiting the Bay Area brought by Silicon Valley Innovation Center.
Susi has a Bachelor's degree in Tourism and Hotel Management from Univali (Universidade do Vale do Itajai, Santa.Catarina, Brazil) and a Master’s in Business Administration (MBA) from School of Economics and Business Administration Saint Mary's College of California (California - US), having had the opportunity of being an intern at Cisco Systems.
Over the last couple years, Susi Helen has been focusing on helping customers in Latin America improve their businesses by adopting the latest available technology. Her passion for Latin America culture made her join the Diversity Team at Facebook being an active member of Latin@s at Facebook. In this group, she has the opportunity to help organize several events at Facebook's main campus. These events are planned to bring cultural awareness to her peers and to a larger audience in the Silicon Valley region.
Her specialties are:
• International business partnerships
• Product and services localization
• Liaison between Tech companies in Brazil and Silicon Valley
Susi defines herself as being a (super) curious person who consciously tries to make a positive impact in the world in every step she takes.
Definitely, a BOLD Brazilian!